Applied Scleng
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Hy HROOG MARCH, 1931
NSW SAA MYR ANAARS SA,
AMARA ASAE VAR SENANSRA TA A re eA aa, s., ‘
NIRASAAAV oA NAAR
PEPPERELL
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Made from
PEPPERELL
PRINTS
"cosco®. GUARANTEED FAST VAT COLORS GAME G MIM GG klltbll fitt (1hdd thaSh TODS é ALLE POF PERPOPT RELIG E BPAAEP AL ARE SOL AARPEROR PRB Qg O © O g Op e ele ele e e ele Oo e ejgele O VIC O els Q ele) e ele) ts O ¢ "4 ° O O O CG ele 2 ¢ © © ele Q er. Q ea O ejgele “ae O © ¢ O eo e
BRO &
CREATIVE PACKAGING °
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LITHOGRAPHED AND PR
304 HUDSON STREET
»
» »
nc.
INTE
NEW YORK
a ee
a te]
EEP in the quality you pack in. Retain all the original aroma and taste; protect it all the way to the buyer's table. This is the final test of Quality and
Profit.
AND BOTH DEPEND ON THE WRAPPER!
Today markets reach farther than ever. Yet both dis- tance and time are overcome by the use of KVP Pro- tective Papers.
They render the most varied and exacting types of service to the satisfaction of leaders in all lines of food industry.
Whatever your need, you may entrust your quality to KVP Papers. They guard against loss of flavor and out- side taint. They are odorless, tasteless and resistant to water, grease and oil.
Let KVP research engineers advise as to the best type of wrapper for your special needs. Write for informa- tion and samples.
Kalamazoo Vegetable Parchment Co. KALAMAZOO - MICHIGAN
RS
MARCH, 1931
CTION
1
MODERN PACKAGING
VOL. 4—NO. 7
March, 1931
CONTENTS
Definite Color Trend in New Jewelry Boxes ..............
Decorative Wrapping Papers Employ Novel Effects...
A Modern Package with Oriental Appeal... By Mary Michaels
What's New in Packages...
Inject Personality in Your Packaging -....-
By Ann Di Pace Washington Correspondence.... The New Trend in Closures and Containers
Marketing Studies Bring Package Inspiration... By Waldon Fawcett
Editorials...
Packaging the Jewel Way.................----- By J. N. Nolan
Machinery and Equipment.......................-.- Trade Literature
Advertisers’ Index....... ....
34
35
36
38
40
41
45
48
51
70
76
80
For the Service of Those Industries
Where Packaging Is a Factor.
A new treatment of our monthly page feature, Mf . . Mf
Packages in the Spotlight,’’ appears on pages 36 and 37. We feel sure our readers will welcome and appreciate this change which gives them a more detailed description, both in illustration and reading matter, of the com- mendable packages reproduced.
Into 800,000 homes throughout the United States go products of the Jewel Tea Co., Inc. How these food and household products are prepared, packaged and merchandised by an organization which distributes them direct to this enormous number of consumers is told on page 51 in one of the most absorbing packaging articles ever published.
Next month: How a well-known manufac- turer of cosmetic expresses in his packages, through the medium of color and artistic design, all the fine points and necessary elements for arousing consumer interest and the successful sale of his products.
CHARLES A, BRESKIN—General Manager. D. E, A. CHARLTON—Editor.
LAWRENCE LEY—Advertising Manager. ANN DI PACE—Assistant Editor, EARL I, CARMODY—Western Manager. E. R. GORDON—Production Manager. HERBERT KAUFMAN—Sales Promotion. EDWIN L. LEY—Art Director. PERRY H. BACKSTROM—Special Representative.
CONSULTING EDITORIAL BOARD—Arthur S. Allen, Frank C. Chase, Richard B. Franken,
C. H. Gullion, J. D. Malcolmson, William A. Smith, Frederick L. Wertz.
Copyright 1931 by Breskin & Chariton Publishing Corporation.
2 MODERN PACKAGING
Breskin & Charlton Publishing Corporation, 11 Park Place, New York, N. Y. Telephone Barclay 7-0882-0883. Western Office, 307 N. Michigan Ave., Chicago, Ill. Telephone Dearborn 7361. Australian Agents: Technical Journals Ptg. Ltd., 422 Collins St., Melbourne. Subscription $3.00 per year. Canadian $3.50. Foreign $4.00. Single copy 35 cents. Published on the fifteenth of each month. Also publishers of Packaging Catalog.
Published in U.S. A. A\ll Rights Reserved.
ee
SYLVANIA eo i , SY UAH RAP INDUSTRIAL —— CORPORATION “Let me see it’... . you've heard the customer request this often. The alert manufacturer takes advantage of
122 E. 42nd ST., NEW YORK CITY this selling angle by showing his product in the most
WORKS, FREDERICKSBURG, VA. attractive manner.... wrapped in SYLPHRAP. This
transparent cellulose wrapping will show your product as it should be shown... . in SYLPHRAP.. . . which adds the charm of its silver sheen to the qualities of
your product.
IF IT’S SYLPHRAP-ED IT’S BEST WRAPPED
MARCH, 1931 3
‘The Adjustable Redington which cartons both the 16 oz. Maltine and the 12 oz. Neofer- rum package. It also folds and inserts a circular, places a corrugated protector around the bottle, and stamps the date of packing in code on the carton, all at a speed of 70 per minute.
Perhaps Adjustable Cartoning Machines are the Answer to
Your Problem
F they are the answer to your packaging needs,
you will be interested in the machine shown above which we built for The Maltine Company, Brooklyn, N. Y. It cartons either the 12 0z. bottle of ‘‘Neofer- rum”’ or the 16 oz. ‘‘Maltine’’ with equal efficiency. It is one of a number of similar installations handling up to 4 sizes of cartons on a single adjustable machine.
In less than 30 minutes this Redington Cartoner can be changed from one size to another. This operation is so simple mechanically that the average ‘“‘handy man’”’ can make the adjustments himself. Yet the cost of Adjustable Redingtons is not a great deal more than single size types. In fact, the saving made in hand labor and floor space on certain recent installations is paying for this small difference several times over within 12 months.
F. B. REDINGTON CO., Est. 1897 If your own product is cartoned in several sizes,
110-112 So. Sangamon St. or if you make two or more products of almost equal CHICAGO, ILL. size, investigate Adjustable Redingtons—now!
REDINGTON
PACKAGING MACHINES
Custom Built for Cartoning — Packaging Labeling— Wrapping
MODERN PACKAGING
N O R T O N
NOW OFFERS THE PACKAGING INDUSTRY ITS RESOURCES FOR THE CREATION OF MOULDED PACKAGES
\AANUFACTURERS, seeking new forces for merchan-
dising their products, and for increasing sales, have been pleasantly astounded when Norton representatives have demonstrated the possibilities of moulded containers.
What has been done for others may be possible for your firm as well. Call in a Norton representative—no
obligation at all.
OIKIX.
Norton Laboratories, Inc. LOCKPORT, N. Y.
MARCH, 1931
Cat. YOu 4 eernvenn sina
sible cost? 0 «0 ERO these 9 Is Print-room production smooth
Questions to your own Satisfaction?
running and on time?
3 Could | increase efficiency if my print-room were less crowded?
4 Does my product present the attrac- tive appearance that it might?
tie answers to the above questions are vital to every creamery executive. |f you cannot answer them to your own satis- faction, then you should investigate Automat equipment.
The Automat line is complete, and in
The upper illustration shows a Triplex in operation the print-room Automat tub cutters, in the print-room of the Page Dairy Company printers, and wrappers and cartoners ~ eo sine eencereibiansliaiaeahieaad will help reduce costs, keep production
smooth running and on time. . . occupy
less space . . . improve the appearance of your cartoned product, and do the job quicker and better than any other method now known to the trade.
Let us prove to you what Automat equipment can do in your plant. Our engineers are widely experienced in sug- gesting money saving ideas. It will cost you nothing to talk to them. Write us.
The Automat Triplex wrapping and cartoning ma- : ' chine, featured here, will individually singly or The Automat Molding & Folding Company
double wrap four quarters and automatically en- TOLEDO, OHIO closes them in a pound carton; two half pounds
JUIPMENT —,
solids and enclose them in a pound carton.
Bulletin No. 4 explains this 3 in 1 machine in detail. PRINTING | WRAPPING ¢ CARTONING oe MENT
Write for it. New York Office Los Angeles Office 43 Murray Street 306 Calo Building
6 MODERN PACKAGING
We Accept the Responsibility of Leadership with full realization of the untiring task of
INTELLIGENT RESEARCH AND PROGRESSIVE DEVELOPMENT
Be sure to be on the mailing list of
AMERICAN BEAUTY PAPERS
Always something new, interesting and attractive
Manufactured by
C.R. WHITING CO., 2 Johnson St, NEWARK, N. J.
MARCH, 1931
7
the perfect molding compound, is now being used successfully for
DUREZ,
One of the most heartening signs of modern merchandising practice is the increased attention given to pack- aging. Magazines have grown up around the subject. Great industries employ men simply for their skill in design. Back of it all is the sensible realization that a container must do more than hold the product.
News comes from the closure field Alert to the selling power of a color- ful, clean, and unusual package, an increasing number of manufacturers are turning to Durez. Many of these concerns first heard of the perfect molding compound through its use as a closure material. (More than 95 % of all molded caps in use today are made of Durez.) Knowing that Durez closures are strong, tough,
af oa ws
preter
MODERN PACKAGING
q . 42, raud
unaffected by thecontents of the tube, screw down tightly, do not bind, and have a lustrous surface, they natu- rally considered its use for packaging. Today, Durez either is used or is suitable for cake and candy boxes, for children’s lunch boxes, for bridge cases, cigarette boxes, and watch cases. It has a place in the manufac- ture of jars for facial creams, powder boxes, display cases of varying styles and shapes, jewel cases, safety razor containers, humidors, sewing sets, cups, dishes, serving trays, and many similar articles. —Trosurd |
New pastel colors =A
— ang Art \ Megane Doe
For some years, manufac- turers have been able to secure Durez in a wide range of practical colors.
And today, for the first
1)
TRAYS, BOXES, DISHES, DISPLAYS, AD CONTAINERS OF EVERY DESCRIPTION
time in the history of the molding industry, soft, delicate pastel shades are also available! Durez now comes in old ivory, light blue, gray, pink, green and yellow. Other pastel shades will be added as soon as possible. We shall be glad to tell you more about Durez, and its varied uses in packaging. And we shall send each month to you and your men a copy of “Closure News,” which contains bright, newsy items of special inter- est to people in the toiletry and pharmaceutical in- dustries. For “Closure News,’ and a free book- let, with information, write to General Plastics, Inc., 31 Walck Rd., N. Tonawanda, N. Y. Also New York, Chicago, San Francisco, Los Angeles.
AT LN Da
\
_
Like a Flas this wrapping lights the way
| to Greater Sales
Many a good tube is shelf-bound because it = Alcoa Aluminum Foil needs very little dec- lacks an appealing package. Likea flashlight, oration, it is a decoration in itself. Where wrappings of Alcoa Aluminum Foil will printing, embossing and lacquering are
give shelf prominence to tube cartons, will applied, the aluminum background adds
light the way to greater tube sales. materially to its attractiveness.
This sparkling sales aidisactually metal. Let us send you complete information
Itisaluminum and retainsitslustre.Itis | about Alcoa Aluminum Foil for pack-
light in weight and tends to decrease aging. ALUMINUM COMPANY of
carrying costs. It is strong enough AMERICA; 2429 Oliver Building,
to withstand careless handling. PITTSBURGH, PENNSYLVANIA.
ALCOA ALUMINUM
ROLL EO LEE CO
A Party Dress,
Easily put on, for a Steady Seller
strength with ease of folding in use. Collapsible Tubes of Alcoa Aluminum and peanut butter go together well in produc- tion. They fill easily without clips. Light and firm, they tend to speed filling op- erations and to save weight in handling,
Peanut Butter is the food with the dessert popularity. Put it in this party dress and watch more of it spread on bread, toast or crackers. Collapsible Tubes of Alcoa Aluminum preserve the delicious “‘first- bite” flavor; make peanut butter more easily used. These gleaming tubes have
splendid eye-appeal on counter or shelf.
There is no possible contamination, for the inside of each tube is sterilized. The product is kept in perfect condition. Original flavor stays to the last serving. The unannealed cap is tough and strong—threads do not strip. The annealed body combines
hauling and shipping. The tubes take and hold any type of decoration excellently.
Put your product into Collapsible Tubes of Alcoa Aluminum and step ahead of competition. Let us show you our samples. Please address your inquiry directly to ALUMINUM COMPANY of AMERICA; 2429 Oliver Building, PITTSBURGH, PENNSYLVANIA.
ES SO Se eS
COLLAPSIBLE TUBES OF
ALCOA ALUMINUM
Make the Most of this Machine Age
Trust Your Packaging Costs to the Keenest Machine
With all the world gone automatic, a fraction of a cent’s difference between your competitor’s price and your own may be traceable to packaging costs—and further, to the difference between your machines in competition with his.
Johnson Greater Capacity Machines accept this challenge. Throughout the packaging line, unit for unit, if the con- struction and operation features of a Johnson machine cannot prove to you that lower costs or better results will follow installation, you have passed a final test. Your department is strongly organized against modern compe- tition. To satisfy yourself on this score ask us to submit proved facts about Johnson machines. Indicate one op- eration on the coupon below and we will name the economies effected by the appropriate Johnson unit. Send the coupon before you turn the page.
JOHNSON AUTOMATIC SEALER CO., LTD. BATTLE CREEK, MICH.
(Subsidiary Battle Creek Wrapping Machine Co.) Foreign Representative: C. S. du Mont, Windsor House, Victoria St., London, Eng.
JOHNSON Greater Capacity PACKAGING MACHINERY —
JOHNSON AUTOMATIC SEALER CO, LTD. BATTLE CREEK, MICH.
Please submit the specifications and performance facts on a Johnson Packaging Machine for the op-
eration I have checked below: Company ...
[] Wax Wrapping’ [] Sealed Cellophane Wrapping
_] Top and Bottom Sealing [] Weighing and Filling pe a
(] Carton Feeding and Lining.
My Packages are [] large [] small. I am interested in (] Greater Capacity Machines; [] Smaller, port- able machines.
Johnson a Wrapping Machine, Model C. eals cellophane air and water-tight. Perfect automatic cello- phane wrapping for maximum protec- tion and display.
Johnson Combination Bottom and Top Sealer (Type L). A simple low om unit to displace hand sealing. hown with a Johnson Automatic Filling and Weighing Unit.
MARCH, 1931
» Dackomatic ENGINEERING DEPARTMENT
=== end =
DRAFTING ROOM «
Packomatic Engineering Department
Here ingenious minds develop mechanical] equipment which eliminates hand labor and saves millions of dollars each year for hun- dreds of manufacturers.
These technically efficient, mechanical engineers and draftsmen carefully lay out the specifications for each job, perfectly, accurately.
Each man takes a personal interest in the particular job he is assigned to and follows it through to a completed satisfactory in- stallation.
PACKOMATIC Carton Sealer and
| Filling Machine, Model 8 P si i A Packomatic Engineer is ready to meet
A combined top and bottom sealing ma- you amy tums, — place, to help you work out your packaging problems.
chine, with volumetric filler.
The filler is easily adjustable and posi- tive, guaranteeing commercially accurate weights with free flowing products. Write—Wire—or Phone for a Packomatic Engineer Any Time
This machine will turn out 50 perfect R eo —Any Place—No Obligations.
packages per minute, with only one op- erator. Requires floor space of only 9 ft. long x 2 ft. 6 in. wide, weighs only 1065 pounds.
FERGUSON <r NATIONAL
PACKOMATIG
PACKAGING MACHINERY
J. L. FERGUSON COMPANY, JOLIET, ILLINOIS BRANCH OFFICES: NEW YORK-—ST. LOUIS—LOS ANGELES
s
10 MODERN PACKAGING
EPR of paptorte )
Papers
The ideal covering for pack-
Reflected and refracted light Sives delicacy of color me: ol quality ;
and texture. This combined with the satin finish, doesn’t finger mark ! brilliance and waterproofed ‘surface, makes Ciel | doesn’t crack !
Refractone, in all popular colors, the outstanding prints well!
contribution for better‘packasing for 1931. embosses well!
You can use Refraetone without any misgivings. a
Six months» of»shelf life will not impair its lustre or
beauty.
Samples upon request
CIEL SALES COMPANY
LEOMINSTER, MASS.
ELLE EOP OE LGN NE LGD ONG TE ELT LE
MARCH, 1931
FIBRE CANS Ut t WER |] YDE Sen When a
ibre can is
the subject for
the packaging of
your product, call
in the R. C. Can Co.
No matter what type
of fibre can you require,
they can contribute author-
itative information that will
be advantageous inmany ways.
A thorough knowledge of fibre
can requirements and years of wide and varied experience en- ables them to make suggestions of vital worth—and what they say and do is based on practical facts and accomplishments—not theory alone. Manufacturers have gained substantial benefits by calling in the R. C. Can Co. They are at your
service whenever you want them.
RCCANCO. ST. LOUIS, MO.
MODERN PACKAGING
SEL RATE AIT SIE CPLR ERIM eT a “is a REE PASSE ide 2 soccialll weit ia ; epereneeciaminicn ‘ - , : ‘ iitarwianiiaii «ie aciebiaieeabcbiaiiaden . és
Ds. . P _ a 2 -
Avon Manicure Set. California Perfume Co., New York, N.Y
Selling the ‘line — instead of an item or two
Display stands that hold one each of a line of items, possess a dual advantage. They are welcomed by the dealer as an aid to attractive display, and coax the customer into buying a complete set or assortment. Asales winning display stand is that for the Avon manicure set. Made of lustrous Bakelite Molded, with ac- curately formed recesses that hold the different items securely in place, and with bottle caps of the same material, the assembly is most in- viting in appearance. Its beauty and convenience would appeal to any woman.
Closures, containers and displayers made of Bakelite Molded are a distinct advance in merchandising practice. Their inherent beauty gives added value to the products for which they are used. Almost any form or design may be accurately reproduced. The variety of colors available make this material an aid to unusual, individual packaging. You will be interested in seeing ex- amples of the various ways in which Bakelite Molded is being used to im- prove packages, and we invite you to write us for full information and to enlist our cooperation.
BAKELITE CORPORATION 247 Park Avenue, New York, N.Y. Chicago Office: 635 W. 22nd Street BAKELITE CORP. OF CANADA, LTD., 163 Dufferin St., Toronto, Ont.
BAK
The registered trade marks shown above distinguish materials manuloctured by Bokelite Corporation. Under the capital “B” is the
B oy)
LITE
U. 5. PAT. OFF
numerical sign for infinity, or unlimited quontity. t symbolizes the infinite number of present and future uses of Bokelite Corporation's products.
MATERIAL OF A THOUSAND USES
MARCH, 1931
MODERN PACKAGING
BURRESS rade ane
Seeeaienamess
rELaAY4 (CSO AT ED]
Ridgelo
Number 2 of a series
BRINGING Ridgelo
SAT t DI
TO THE CARTON USER.’
PICK IT UP AND CONVINCE YOURSELF
HE best advertisement is the prod- uct itself. Here is an actual carton on this page made from Ridgelo Folding Boxboard. All we ask is that you judge Ridgelo for yourself. Take the carton off the page, fold it,
compare it, test it, tear it and we
know you'll specify
Ridgelo
MARCH, 1931
In less than two years this machine became obsofete
And was replaced by the ma- chine shown below
There is no place
for the antiquated or
the obsolete except in
museums.
The manufacturer
who still uses out-
moded machinery is
vainly waging a losing
struggle with his
competitors who are
using up-to-date
equipment.
|= ee
saae
and beaver tiles. the old with the new, the modern, the
efficient.
STYLES CHANGE in Machines as well as in dress
Gone are the tandem bicycles of the
past, the gasoline buggies, hoop skirts
Progress has replaced
pas a aiken —ii i at i
= 6 2
And the satisfied customer who owns this machine is willing to junk it as soon as we can develop a still better machine for the work!
MODERN PACKAGING
RENEW YOUR EQUIPMENT
°
°
a Vv
SARANAC MACHINE COMPANY
STAPLING AND PACKAGE MAKING MACHINES
FOR WOODEN, VENEER, PLYWOOD, FIBRE AND PAPERBOARD CONTAINERS
SPECIAL MACHINERY
BENTON HARBOR, MICHIGAN, U.S. A.
Ever developing new
equipment to meet
the demand of the
day, the Saranac Ma-
chine Company is
constantly improving and_ rebuilding for efficiency, for the in- exorable law of prog- ress demands it, as
do the alert and pro-
gressive manufac-
turers.
~~
t t h b C a P
a -
GOLDEN DAWN
LOLLIPOPS become DOLLS ae under this MAGIC TOUCH @&
Top — Sales- attracting CHARMS candy novelties. An example of what can be done with colored Cellophane to stimulate the interest of retailers and consumers. v 7 ry
Part of the regular CHARMS candy line. Cellophane assures them good display places on retail counters.
iw
REG.U.S. PAT.OFF-
ff z . q > oe
¥
\¥
Cellophane helps to make fascinating candy novelties out of plain candy
HE CHARMS COMPANY use colored Cellophane
to make candy novelties popular candidates for party favors, dinner parties, children’s prizes and Christmas tree decorations. And they started by wrapping their regular line in Cellophane. Increased sales follow in the wake of Cello- phane-wrapped merchandise. For just as Cellophane changes the commonplace into the exceptional . .. it turns slow- moving items into best sellers.
It is surprising how many uses Cellophane really has. It offers untold opportunities for practical business men to in- crease the salability of their products . . . and to widen their
markets. Investigate Cellophane for your products.
Du Pont Cellophane Company, Inc., 2 Park Ave., New York City
Cellophane
Cellophane is the registered trademark of the Du Pont Cellophane Co., Inc., to designate its transparent cellulose sheeting
MARCH, 1931 17
ERFECT ERSUASION in PACKAGING
og ee ING CNOING ) “wy | || (GON VNielem)
your nearest opproach to irresistible appeal
the mind of the buyer is prompted
deference and preference
for a ma
DYES alarenakeler:
Marvellous simplicity morks the modern taste! The
de luxe binding of the 1931 Packaging Catalog
nun oe which will be in your hands within a few days is ke TO an acfual example of the distinctive and exquisite
= GUARANTEED effect you can obtain for your package.
“THE HIDELESS LEATHER™ The lustrous silver, and the fine water-grain were made to the specification of the publishers. the Packaging Catalog is P P
published by Breskin and
Charlton Publishing Co., T H E 4 E R we) L C @) M PA N » and bound by J. J. Little South & Van Buren Streets
oTatol NZ-¥ 1 @LoMNy (-Swa Mold aGlL DA NEW JERSEY
KERATOL IS WASHABLE, MOISTURE-PROOF
MODERN PACKAGING
KAAUSE METASEAL
Krause Metaseals are especially adaptable to products which must convey quality such as Candies, Perfumes, Jewelry, Cutlery and other fine items.
~"-)
2
CEP LLP,
7
"agss2352553 — ‘SRaSzasgss=:
The ease with which they are applied, and the fact that they shape themselves to irregular surfaces, makes them extremely
desirable.
RICHARD M. KRAUSE
INCORPORATED
304 EAST 23rd STREET NEW YORK
Representation in all prominent cities
MARCH, 1931 19
RGEL sop
ERS
[F a Riegel Protective Paper Wrapper is not a part of your package, why not investigate the sales-increas- ing advantages that it offers?
Many products have been helped to leadership by a Riegel Paper Wrapper. Whether your problem is protection against grease or moisture—lasting freshness —or simple, saleable, eye-appeal—there is a Riegel Paper to exactly answer your needs.
Consult us, if you wish, without obligation.
RIEGEL PAPER CORPORATION
342 MADISON AVENUE, NEW YORK, N. Y. Mills in New Jersey at Riegelsville and Milford
MODERN PACKAGING
pe.
Ss
Standard of Excellence
The creation of THE STANDARD of excellence among boxpapers is the task which Louis Dejonge a Company has always set for itself.
The paper-buying public have mani- fested a continued approval of Dejonge papers by consistently selecting them for the best of their work.
This positive evidence that Dejonge quality still meets with ready approval will insure our maintaining the high goal we have always set.
Louis DEJONGE & COMPANY
PHILADELPHIA . NEW YORK . CHICAGO
SELL THE EYE FIRST
A cardinal principle in today’s merchandis- ing is “sell the eye first.’ Sales are not made if the product cannot catch the eye and hold that attention. The successful package must do that for the product and that’s why moulded containers by Kurz-
Kasch are much in vogue.
No eye will pass over these beautiful con- tainers. Their striking colors, their ever- lasting lustre, their graceful design—all make for instant appeal. The permanency of a moulded package and its re-use value are
two distinct advantages which assure sales.
Send us your product. We'll be glad to show how much more attractive a Kurz-
Kasch container will make it.
She KURZ~KASCH COMPANY
—_—__—_— MouidesofFlasies + NEW YORK DAYTON, OHIO CHICAGO
MARCH, 1931 21
$4.15
FOR YOUR
PACKAGING DOLLAR
With competition keener than ever, every dollar expended for production costs must go the longest way.
Manufacturers everywhere recognize this fact and use Bliss boxes for their packaging. They can use the 15% sav-
ings in cost and they can use a better and sturdier box.
You’re not getting your money’s worth unless you are using Bliss Boxes and Equipment. Investi- gate now.
MODERN PACKAGING
¥| 4
H. R. BLISS COMPANY, INC.
Manufacturers of Wire Stitching and Adhesive Sealing
Machinery for All Types of Fibre Containers
NIAGARA FALLS, N. Y.
Harry W. Brintnall Co.,
50 Church St., San Francisco, Cal.
New York, N. Y. 608 So. Dearborn St., Chicago, Hl.
James Q. Leavitt Co., Ogden, Utah
THE LURE
OF COLOR
a eel
iain ee nities oe me
in a package liner that combines
BEAUTY and UTILITY
ILLOWPAK will add that much wanted
distinguishing chic to the package of your product. It will protect against damage while embellishing your product with its rich color harmony or contrast.
It will reflect your pride in the high char- acter of your product ... conveying an unmistakable message that yours is the best.
Billowpak will do all this at small cost— less than you would think, considering its quality.
Compare Billowpak with the best grade of corrugated board. Note its remarkable resis-
REG. US. PAT. OFF. AND FOREIGN COUNTRIES
BILLOW PAK
CREPE WADDING
tance to crushing — its surprising “come- back” after release of pressure.
Does your product deserve or require this greater protection — plus beauty of appear- ance?
Billowpak in white or in bright colors, can be furnished die-cut and scored, with various types of paper backing.
Samples and full information on request.
Kimberly-Clark Corporation, Mfrs., Neenah, Wis. MP-3 8 S. Michigan Ave., Chicago; 122 E. 42nd St., New York City
Address nearest sales office at
Please send free samples of Billowpak. OS Firm Name... Attention of. Address...... —
Our product is
MARCH, 1931
PETERS ACQUIRES
HE acquisition of the Spencer Cellophane Packager by the Peters
Machinery Company marks an epoch in the packaging industry. &
Peters packaging equipment has played no small part in this phase of industry and with the introduction of a cellophane packager, the packaging industry can well cry Eureka—for here is a machine which will revolutionize
the method of cellophane packaging.
A marvel of creative engineering, the manifold advantages of this machine will soon replace antiquated methods wherever transparent cel-
lulose is used. e
The process of operation is one of continuous
AS
package making—the cylindrical bag is auto-
Th
matically produced in the process of packing— thereby eliminating the cost of bag making. It takes your product, be it loose, free flowing or bulk, and with one operation makes a transparent container, fills it, and seals it with an
effective twist to which small metal clips are affixed. Thus you have
MODERN PACKAGING
PL ae SRR ARS fe ee
ees
cave
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CELLOPHANE PACKAGER
an attractive, air-tight and hygienic package.
Labels, strings and advertising matter may be
applied at the same operation. -
A movement of the hand adjusts the machine to handle packages ranging in length from 1” to 6” and choice of diameters from 11” to 234”. It is capable of applyinga single or double wrap using transparent cellulose. The Cellophane Packager operates at the rate of 1000 to 1200
containers per hour. ®
Think of the advantages of the Cellophane Packager .... its economy—saves 30% to 40% of materials ....its versatility—adjustable to various sizes .... its elimination of hand labor —it will replace as many as twenty hand oper- ators....its accuracy, dependability and
speed. Send for further particulars giving de-
tails of your own packaging problem.
PETERS MACHINERY COMPANY
GENERAL OFFICE AND FACTORY 4700 RAVENSWOOD AVE CHICAGO.U.S.A
ZX
MARCH, 1931 25
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A CLIENTELE OF DISTINCTION
Infinitely varied are the requirements of the ““U S“
Clientele, many of whom we Our product helps sell GOODYEAR CEMENT;
have served uninterruptedly for | We can help sell your product too.
nearly half a century.... The individual
client occasionally faces what to him are per-
plexing problems in packaging; but